The NextRoll Blog

For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...

It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...

On June 24, 2022, the U.S. Supreme Court ruled on Dobbs v. Jackson, which overturned the constitutional right to abortion under Roe v. Wade. As a global company with a distributed workforce across the U.S., we knew this decision would impact Rollers everywhere. NextRoll remains committed to...

Since 2006, we’ve built and expanded an innovative advertising and marketing platform to fuel the growth of our customers. A lot has changed in 15 years – and a lot will change in the future. So, in addition to building a strong foundation in AdTech and MarTech, we’re also creating a culture of...

There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...

When it comes to creating a truly inclusive company culture, there’s no finish line. At NextRoll, we’ve spent over eight years building our DEI programming and establishing a workplace where everyone can feel comfortable being their authentic selves.So when Built In awarded us its LGBTQIA+...

Setting a goal to learn new skills or achieve a certification can be easier said than done – especially when you’re working eight hours a day and have family or other life commitments outside those hours. So how can you achieve those goals?At NextRoll, our Learning & Development team created...

As the RollWorks platform continues to transform and grow with customers’ needs in mind, there’s a lot of work that happens behind the scenes to keep up! Since 2018, when we first launched RollWorks to offer ambitious B2B companies an account-based platform to align their marketing and sales...

When we asked Rollers “what makes NextRoll a great place to work?”, they used words like culture, balance, leadership, values, benefits, flexibility, and support. These qualities and more recently helped us achieve the official Great Place to Work title, a certification that recognizes employers...