The NextRoll Blog

Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen...

Modern-day marketers know the value and need for website pixels – those bits of code placed on a website that record interactions and create anonymous profiles of users. Pixels help retarget potential customers across the web and provide information about who’s visiting a company’s...

The division of labor between software engineering and information technology is, if not as old as time, at least as old as business computing. Engineering teams build the external, customer-facing product, whereas IT teams support the business behind the scenes. And in most technology companies,...

Growing businesses always look for ways to build a larger customer base and boost sales. There are several ways to accomplish this, like encouraging word-of-mouth recommendations from current customers or offering discounts to entice new patrons. But launching a targeted marketing campaign can...

Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...

For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...

There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...

Today we’re very excited to announce the launch of RollWorks, a brand new business unit. RollWorks is a Growth Platform dedicated to helping B2B marketers find and engage the right people within the accounts that matter to them most.LEARN MORE How and why2017 was a huge year for AdRoll. We...