We’re building a better digital ad experience for all.
At NextRoll, we believe every ad should make consumers feel seen, not watched. By leveraging data-driven insights and advanced machine learning, we’re proving that privacy and personalization can work hand-in-hand. NextRoll creates tailored, trusted advertising experiences that build real connections.
Join us in shaping a future where quality, not quantity, powers unmatched results for businesses and the customers they serve.
What we stand for
From rethinking how data is used to shaping industry-wide solutions, we’re committed to advertising innovation with integrity.
Providing actionable strategies
While some are waiting for solutions, we’re creating them. NextRoll is actively developing within Google’s Privacy Sandbox APIs and contributing to industry groups like W3C and IAB.
Powering privacy with AI
The technology driving today’s third-party cookie-based advertising won’t cut it in a privacy-first future. NextRoll has reengineered its AI bidding engine to thrive in a cookieless world, leveraging real-world testing in Google’s Privacy Sandbox (PAAPI and ARA).
Playing well with others
New privacy laws and policies have led to data fragmentation, and with over 40 alternative IDs in the adtech landscape, it can be challenging for organizations to manage and utilize data effectively. To help solve this challenge, we partner with multiple addressability solutions, like LiveRamp’s Ramp ID and 33Across’s Lexicon ID, to ensure seamless interoperability.
Delivering future-proof solutions
Marketers shouldn’t have to choose between performance and privacy. That’s why we’re investing in cookieless solutions like CTV and advanced contextual targeting while also working with partners like Audigent to activate third-party audience targeting in Google’s Protected Audience API (PAAPI). Just as campaign optimization is key today, testing and adapting will be even more essential in the future.
Let’s shape the privacy-forward future together
The shift to a privacy-first future can be overwhelming, but you don’t have to do it alone. NextRoll is here to help publishers, data providers, and agencies adjust to these changes and keep delivering effective, privacy-friendly advertising.
For publishers
Don’t get caught in a cookieless attribution and performance black box.
We help publishers establish and maintain accurate conversion reporting for direct-sold inventory while adhering to privacy standards. With expertise in optimizing for the best possible balance between data and noise within the Attribution Reporting API, we provide the tools to tackle your cookieless measurement needs.
In addition to conversion reporting, NextRoll can also help drive incremental ad revenue from direct-sold campaigns by activating website audiences off-site at scale, without cookies.
We partner with publishers to activate their audiences within the Privacy Sandbox Protected Audience API. This ensures publishers can expand their reach in a privacy-first world.
For data providers
Activating audiences at scale with access to fewer third-party cookies presents a growing challenge.
NextRoll partners with third-party data providers like Audigent to activate their audiences within the Privacy Sandbox Protected Audience API. This ensures data providers can expand their reach in a privacy-first world, offering marketers compliant, intent-driven audience solutions that continue to perform.
For agencies
We understand the pressure to deliver campaign results while navigating complex regulations is real.
Our solutions allow agencies to activate campaigns using their own data platforms within the Privacy Sandbox Protected Audience API, enabling them to measure and optimize performance in a cookieless world. With our tools, agencies can deliver personalized, high-performing campaigns while adhering to privacy standards.
NextRoll In the News
Privacy Forward Resources
Stay informed on the latest trends, best practices, and insights for navigating privacy-forward advertising.
