Prepare for the privacy-forward future of advertising.

For Publishers

Test with NextRoll

NextRoll can facilitate cookieless conversion reporting for direct-sold campaigns within Privacy Sandbox via the Attribution Reporting API (ARA).

Conversion reporting is made possible via the Trigger and Source Registration functions of the ARA spec. By deploying the NextRoll script across creatives served on owned and operated website(s), as well as customer conversion page(s), publishers can access Event- and Summary-level reporting.

NextRoll can also facilitate the creation and activation of publishers’ website audiences off-site (audience extension) within Privacy Sandbox via the Protected Audience API (PAAPI).

Audience creation is made possible via the Interest Group function of the PAAPI spec. By deploying the NextRoll script across owned and operated website(s), publishers can define the Interest Groups (aka audiences) that you would like to create and which browsers to add to each Interest Group.

Activation is made possible through NextRoll’s privacy-forward technologies. These solutions leverage our core DSP functionality to manage campaign creatives and targeting settings, along with our new bidder technology which has been specifically designed for Privacy Sandbox auctions.