Prepare for the privacy-forward future of advertising.

For Data Providers

Activate your data with NextRoll

NextRoll can facilitate the creation and activation of data providers’ website audiences within Privacy Sandbox via the Protected Audience API (PAAPI).

Audience creation is made possible via the Interest Group function of the PAAPI spec. By deploying the NextRoll script across owned and operated or publisher co-op websites, data providers can define the Interest Groups (aka audiences) that they would like to create and which browsers to add to each Interest Group.

Activation is made possible through NextRoll’s privacy-forward technologies. These solutions leverage our core DSP functionality to manage campaign creatives and targeting settings, along with our new bidder technology which has been specifically designed for Privacy Sandbox auctions.