Prepare for the privacy-forward future of advertising.

For Agencies

Test with NextRoll

NextRoll can facilitate cookieless conversion reporting for your direct campaigns via the Attribution Reporting API (ARA).

Conversion reporting is made possible via the Trigger and Source Registration functions of the ARA spec. By deploying the NextRoll script within your creative(s) as well as your conversion page(s), agencies can access Event- and Summary-level reporting for your clients. NextRoll can facilitate testing now while 3PCs are still available, so agencies can compare reporting capabilities and get a sense of what is possible with the future state of conversion reporting.

NextRoll can also help agencies activate against new audiences from our publisher and data providers within Privacy Sandbox via the Protected Audience API (PAAPI).

Activation is made possible through NextRoll’s privacy-forward technologies. These solutions leverage our core DSP functionality to manage campaign creatives and targeting settings, along with our new bidder technology which has been specifically designed for Privacy Sandbox auctions.