Category: Thought Piece
June 2nd, 2025
Category: Thought Piece
View From the Top: Conversation with Dave Rosner, VP and Head of Marketing at Audigent, a part of Experian
Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape
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At a time when digital advertising is undergoing constant transformation, few voices bring the combination of pragmatism and vision quite like Dave Rosner. As VP and Head of Marketing at Audigent, a part of Experian, Dave is at the center of the privacy-first evolution—working across identity,...
May 22nd, 2025
Category: Thought Piece
View From the Top: Conversation with Tarana Mehta, SVP Marketing at Rokt
Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape
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It’s no secret that ecommerce has become one of the most dynamic arenas for innovation—and Rokt is right at the heart of that evolution. They’re not just optimizing transactions; they’re reimagining them. I recently sat down with Tarana Mehta, SVP of Marketing at Rokt, to talk about AI,...
April 30th, 2025
Category: Thought Piece
View From The Top: Conversation with Alejandra Tenorio, VP of Digital Marketing + eCommerce, RMS Beauty
Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape
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Welcome to View from the Top—a series where I sit down with CMOs and marketing leaders to explore the future of our industry. Marketing has always moved fast, but with the acceleration of AI, evolving privacy expectations, and shifting consumer behaviors, we’re in a moment of unprecedented...
April 28th, 2025
Category: Thought Piece
Navigating the VUCA Era: A CEO's Perspective on Tariffs and AI
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When I sat down to write this post, I hesitated. Another CEO talking about "uncertain times" feels trite at this point. But here we are, navigating what might be the most turbulent business landscape of my 20-year career, and I've found conversations with fellow leaders to be my...
April 14th, 2025
Category: Thought Piece
Foundations of a High-Performance Sales Culture
A Q&A with NextRoll’s Chief Revenue Officer Laura Zwahlen
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Great sales cultures don’t happen by accident—they’re built with intention and a focus on helping people thrive. For sales managers and leaders, creating a high-performance culture means more than hitting targets—it’s about fostering a team where accountability is empowering, resilience is second...
March 31st, 2025
Category: Thought Piece
View from the Top: Conversation with Kelly Waldher, CMO of Zendesk
Insider Strategies for Staying Ahead in a Dynamic Marketing Landscape
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Welcome to View from the Top—a series where I sit down with CMOs and marketing leaders to explore the future of our industry. Marketing has always moved fast, but with the acceleration of AI, evolving privacy expectations, and shifting consumer behaviors, we’re in a moment of unprecedented...
March 18th, 2025
Category: Thought Piece
Leading with Clarity: How NextRoll Aligns Teams for Maximum Impact
A Q&A with NextRoll’s Chief People Officer Amy LeBold
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The start of the year is full of ambition and the best intentions, but as the first quarter of the year comes to a close, we should ask ourselves: Are we executing on what we set out to do?At NextRoll, we know that setting company-wide goals is just the beginning. Aligning our teams around those...
December 19th, 2024
Category: Thought Piece
Is Your Sales Enablement Program Setting You Up for Success? Here’s What to Look For
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Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At...
August 21st, 2024
Category: Thought Piece
The Formula for a Strong Sales Pipeline
Insights from NextRoll’s VP of Revenue
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In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....
July 22nd, 2024
Category: Thought Piece
Privacy Sandbox and User Choice
A Reaction to Google’s Updated Approach to Cookie Deprecation
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This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...