Category: Thought Piece
April 21st, 2023
Category: Thought Piece
A 100-Day Lookback
CEO Roli Saxena discusses how culture drives our purpose.
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Over my first 100 days as NextRoll CEO, it became clear that culture continues to be the core of our identity as a powerful marketing technology company and a driving force behind our success. I heard this feedback from Rollers across all levels of the organization through many listening sessions...
May 17th, 2022
Category: Thought Piece
Five Tips To Uncovering Your Career Path
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The year was 2015. I was finishing my computer engineering degree in India, and the hiring season was beginning at my undergraduate college. As a computer engineer, taking a Software Engineer role was my best option to step foot into the industry. As you can imagine, Software Engineer was the...
January 26th, 2022
Category: Thought Piece
New Year, New Sales Goals – Featuring Melina Owusu
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As a Sales Development Manager for RollWorks, a division of NextRoll, Melina Owusu’s responsibility is three-fold: to mentor a team of strategic SDRs so they have the resources to book meetings for their designated New Business Sales reps, align their career paths, and advance them to the next...
July 27th, 2021
Category: Thought Piece
Ambitious Women Spotlight Series – Meet Melina Owusu
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As a Manager II, SDR for RollWorks, a division of NextRoll, and the Co-President of RollDeep, NextRoll’s ERG focused on Black inclusivity, Melina understands how effective mentoring and coaching helps her team of six succeed. In fact, “Being a part of a company that genuinely cares about its...
July 14th, 2021
Category: Thought Piece
How To Build A Sales Culture That Fosters High Performers
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Investing in your sales team is critical to the growth and success of your company. But what does it really take to create a knowledgeable, passionate, high-performing sales force? We spoke with our own Darragh Fitzpatrick, SVP of Sales for RollWorks, to talk about his winning strategy and the...
June 1st, 2021
Category: Thought Piece
Standing with the LGBTQ+ Community
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On the first day of Pride Month, we want to publicly state our support of the LGBTQ+ community and be clear about what we stand for as a company. Our support of the LGBTQ+ community is part of NextRoll’s larger commitment to diversity, equity, and inclusion. We embrace diversity, equity, and...
May 26th, 2021
Category: Thought Piece
How to Celebrate Memorial Day and Honor Fallen Veterans – RollVeterans
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Memorial Day, for those in the U.S., serves as the unofficial start of summer – a long weekend where many people fire up barbecues, visit the beach or lake, camp, or spend time with friends and family. But as NextRoll’s U.S.-based team prepares for a three-day weekend to celebrate Memorial Day,...
May 11th, 2021
Category: Thought Piece
Ambitious Women Spotlight Series – Meet Julia Panopoulos
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With nearly seven years under her belt at NextRoll, Julia Panopoulos has had the opportunity to see a clear career path, and shape it to her advantage along the way. As a Senior Product Manager for AdRoll, a business unit of NextRoll, Julia leads the Customer Experience Team. Her journey to date...
May 4th, 2021
Category: Thought Piece
Rebalancing Privacy and Precision on the Open Web – Part 1
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Since January 2020, when Google announced their intention to stop supporting third-party cookies by 2022 in their Chrome browser, there have been numerous articles, public statements, and market reactions. As a significant participant within the AdTech ecosystem, NextRoll made a conscious...
May 4th, 2021
Category: Thought Piece
Rebalancing Privacy and Precision on the Open Web – Part 2
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In our Part 1 blog post, we established a way to understand the open web landscape, and what was changing, and why. In this Part 2 blog post, we outline the NextRoll position on the nature of this change to the open web, and how we recommend navigating through it.Let’s start by stating our...