The NextRoll Blog

Since 2006, we’ve built and expanded an innovative advertising and marketing platform to fuel the growth of our customers. A lot has changed in 15 years – and a lot will change in the future. So, in addition to building a strong foundation in AdTech and MarTech, we’re also creating a culture of...

There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...

When it comes to creating a truly inclusive company culture, there’s no finish line. At NextRoll, we’ve spent over eight years building our DEI programming and establishing a workplace where everyone can feel comfortable being their authentic selves.So when Built In awarded us its LGBTQIA+...

Setting a goal to learn new skills or achieve a certification can be easier said than done – especially when you’re working eight hours a day and have family or other life commitments outside those hours. So how can you achieve those goals?At NextRoll, our Learning & Development team created...

As the RollWorks platform continues to transform and grow with customers’ needs in mind, there’s a lot of work that happens behind the scenes to keep up! Since 2018, when we first launched RollWorks to offer ambitious B2B companies an account-based platform to align their marketing and sales...

As the newest platform in NextRoll’s robust product offerings, the RollWorks team is quickly making itself known as a leading account-based platform for growing B2B businesses. This in part is thanks to the amazing work of the RollWorks Sales team. Shawn Cook, RollWorks’ VP of Sales, is leading...

When we asked Rollers “what makes NextRoll a great place to work?”, they used words like culture, balance, leadership, values, benefits, flexibility, and support. These qualities and more recently helped us achieve the official Great Place to Work title, a certification that recognizes employers...

The future of work is now, and NextRoll is ready – thanks to our Return to Workplace Taskforce.From the beginning of the Pandemic and the quick shift to full-time remote work to the ever-evolving health guidelines since then, and the cultural embrace of hybrid work, the Return to Workplace...

How do you measure success? It’s probably the most common question asked in the workforce, and at the same time, the hardest to answer. For women especially, success can mean so many different things. For one woman it may be a reflection of where they are in their career at a given moment, or...

Throughout the year, mental health is a huge priority and focus at NextRoll. And during Mental Health Awareness Month in May, we go the extra mile to provide events and resources to highlight all the ways Rollers can support their wellbeing.Mental Health Awareness Month started in 1949, but today...