August 22nd, 2022 Category: Product
Using NextRoll’s Data & Analytics to Optimize Marketing Campaigns
NextRoll's Tech Stack Series #5
Growing businesses always look for ways to build a larger customer base and boost sales. There are several ways to accomplish this, like encouraging word-of-mouth recommendations from current customers or offering discounts to entice new patrons. But launching a targeted marketing campaign can...
August 14th, 2022 Category: Product
How NextRoll’s Technology Engages Customers Effectively
NextRoll's Tech Stack Series #4
Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...
August 11th, 2022 Category: Life At NextRoll
Hack Week Brings the Heat
Keyboards were on fire in July as Rollers competed in our biannual Hack Week event at NextRoll! Our engineering and product teams, and any/all other Rollers interested in participating, took time away from their typical work projects to work on various fun projects. Learn more about our Hack...
August 9th, 2022 Category: Product
Preparing for the Future of Digital Marketing using CDP+
NextRoll's Tech Stack Series #3
For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....
August 3rd, 2022 Category: Product
How NextRoll’s Unified Identity Helps Growing Businesses Reach Customers
NextRoll's Tech Stack Series #2
One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...
July 28th, 2022 Category: DEI
Empowering Women Leaders at NextRoll
How NextRoll’s Women in Leadership Program Benefits Rollers
It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...
July 12th, 2022 Category: DEI
Supporting Rollers’ Reproductive Rights
On June 24, 2022, the U.S. Supreme Court ruled on Dobbs v. Jackson, which overturned the constitutional right to abortion under Roe v. Wade. As a global company with a distributed workforce across the U.S., we knew this decision would impact Rollers everywhere. NextRoll remains committed to...
July 6th, 2022 Category: Life At NextRoll
Transforming Our Tech to Tackle New Advertising Opportunities
Since 2006, we’ve built and expanded an innovative advertising and marketing platform to fuel the growth of our customers. A lot has changed in 15 years – and a lot will change in the future. So, in addition to building a strong foundation in AdTech and MarTech, we’re also creating a culture of...
June 30th, 2022 Category: Product
Machine Learning: The New Frontier for Marketing
NextRoll's Tech Stack Series #1
There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...
June 29th, 2022 Category: News
Creating an Inclusive Workplace for LGBTQ+ Rollers
NextRoll Wins Built In’s LGBTQIA+ Advocacy Award
When it comes to creating a truly inclusive company culture, there’s no finish line. At NextRoll, we’ve spent over eight years building our DEI programming and establishing a workplace where everyone can feel comfortable being their authentic selves.So when Built In awarded us its LGBTQIA+...