September 21st, 2022 Category: Life At NextRoll
How NextRoll’s Bereavement Leave Supported Laura Fowler
When Laura Fowler joined our team to connect new customers to our RollWorks ABM platform, she was only here for a month before her brother passed away unexpectedly. Losing a family member is never easy, and it can be incredibly stressful when you’ve just started a new job. But at NextRoll, Laura...
September 7th, 2022 Category: Life At NextRoll
Setting New Rollers Up for Success
How Our Onboarding Training Program Goes Above and Beyond
No matter how long you’ve been in the workforce, starting a new job can be scary! Significant life changes –like a new job – can mean high stress levels, and on Day One can often feel uncomfortable because there’s so much to learn.At NextRoll, we get it. And that’s why our Learning &...
August 31st, 2022 Category: Product
How NextRoll’s Business Systems Team Streamlines User Experiences
NextRoll’s Tech Stack Series #6
The division of labor between software engineering and information technology is, if not as old as time, at least as old as business computing. Engineering teams build the external, customer-facing product, whereas IT teams support the business behind the scenes. And in most technology companies,...
August 22nd, 2022 Category: Product
Using NextRoll’s Data & Analytics to Optimize Marketing Campaigns
NextRoll's Tech Stack Series #5
Growing businesses always look for ways to build a larger customer base and boost sales. There are several ways to accomplish this, like encouraging word-of-mouth recommendations from current customers or offering discounts to entice new patrons. But launching a targeted marketing campaign can...
August 14th, 2022 Category: Product
How NextRoll’s Technology Engages Customers Effectively
NextRoll's Tech Stack Series #4
Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...
August 11th, 2022 Category: Life At NextRoll
Hack Week Brings the Heat
Keyboards were on fire in July as Rollers competed in our biannual Hack Week event at NextRoll! Our engineering and product teams, and any/all other Rollers interested in participating, took time away from their typical work projects to work on various fun projects. Learn more about our Hack...
August 9th, 2022 Category: Product
Preparing for the Future of Digital Marketing using CDP+
NextRoll's Tech Stack Series #3
For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....
August 3rd, 2022 Category: Product
How NextRoll’s Unified Identity Helps Growing Businesses Reach Customers
NextRoll's Tech Stack Series #2
One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...
July 28th, 2022 Category: DEI
Empowering Women Leaders at NextRoll
How NextRoll’s Women in Leadership Program Benefits Rollers
It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...
July 12th, 2022 Category: DEI
Supporting Rollers’ Reproductive Rights
On June 24, 2022, the U.S. Supreme Court ruled on Dobbs v. Jackson, which overturned the constitutional right to abortion under Roe v. Wade. As a global company with a distributed workforce across the U.S., we knew this decision would impact Rollers everywhere. NextRoll remains committed to...