The NextRoll Blog

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the shift away from third-party cookies, companies must adapt and innovate to continue delivering effective advertising...

A cloud-based “Trusted Execution Environment” (TEE) is a set of infrastructure maintained by one organization that securely and opaquely runs code developed by a different organization. The organization hosting the TEE can monitor the environment and invoke the code, but cannot change it, and in...

For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent announcement that they will be...

Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...

The Privacy Sandbox is a new set of features in Chrome that allows advertisers to reach potential customers and publishers to monetize their content while preserving user privacy. One of the new features is the Topics API which enables advertisers to target users based on their interests. This...

In the world of adtech, attribution involves giving an ad credit for driving a specific action, such as a conversion.  However, even when these events can be correlated with a high degree of certainty, questions about how to interpret these results inevitably arise. When several ads are viewed,...

Designing and building a groundbreaking system from scratch is always exciting and a little scary. As a team, engineers face many decisions that are meant to shape the challenges and opportunities that current and future contributors will handle as well. Choosing a language is one of those...

In episode one of NextRoll’s Career Advice podcast, Unstoppable Growth, Graham Byrne, Senior Director of Sales for the AdRoll product at NextRoll speaks with Tara Ryan from the NextRoll Talent Acquisition Team. Read on to hear Graham’s tips for growing your sales career.Tara Ryan, Talent...

At NextRoll, we believe in using the right tool for the job. We don't believe there is a single programming language or technology that fits every problem perfectly. Instead, our philosophy is centered on finding the most suitable language for each system we build. In some cases, this...

As those who closely follow the adtech industry are undoubtedly aware, Google’s Privacy Sandbox team recently published an update delaying the phase out of third party cookies on Chrome to Q1 of 2025. This decision is a result of industry-wide and regulator assessments of the current capabilities...