The NextRoll Blog

We at NextRoll have been intensely privacy-focused for some time now, working on new ways to mathematically and technologically protect users’ data while at the same time helping advertisers spend their marketing budgets effectively and, on top of that, supporting publishers to keep the Web open....

SAN FRANCISCO, Jan. 7, 2025 /PRNewswire/ -- NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, together with Audigent a part of Experian and a leading data activation, curation and identity platform, today announced...

Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At...

In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....

This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...

As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...

My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...

In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...

Account-based marketing (ABM) is a marketing strategy in which web advertising is targeted at specific employees of specific companies. For instance, consider a retail software company that is seeking to expand into the European market. They may create an ad campaign that specifically targets...

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the shift away from third-party cookies, companies must adapt and innovate to continue delivering effective advertising...