May 6th, 2024 Category: Product

Why Using a Single Programming Language Makes NextRoll's Cookieless Bidding System Better

Pablo López Viqueira by

Designing and building a groundbreaking system from scratch is always exciting and a little scary. As a team, engineers face many decisions that are meant to shape the challenges and opportunities that current and future contributors will handle as well. Choosing a language is one of those...

May 3rd, 2024 Category: Thought Piece

How to Get Noticed and Get Promoted

with Graham Byrne, Senior Director of Sales

Tara Ryan by

In episode one of NextRoll’s Career Advice podcast, Unstoppable Growth, Graham Byrne, Senior Director of Sales for the AdRoll product at NextRoll speaks with Tara Ryan from the NextRoll Talent Acquisition Team. Read on to hear Graham’s tips for growing your sales career.Tara Ryan, Talent...

May 1st, 2024 Category: Product

Why NextRoll Chose Rust as Its Main Programming Language for Its New Bidders

Ricardo Murillo by

At NextRoll, we believe in using the right tool for the job. We don't believe there is a single programming language or technology that fits every problem perfectly. Instead, our philosophy is centered on finding the most suitable language for each system we build. In some cases, this...

April 24th, 2024 Category: News

NextRoll’s Response to Updated Timeline for Phase Out of Third-Party Cookies on Chrome

Andrew Pascoe by

As those who closely follow the adtech industry are undoubtedly aware, Google’s Privacy Sandbox team recently published an update delaying the phase out of third party cookies on Chrome to Q1 of 2025. This decision is a result of industry-wide and regulator assessments of the current capabilities...

February 28th, 2024 Category: Thought Piece

Five ways to be Unstoppable in Sales

Meghan Blohm by

At NextRoll, our theme for 2024 is to be unstoppable. Here are five ways that you, too, can be unstoppable in hitting your sales goals this year.1. Know Your Product and Target Audience Inside and OutIt’s important to be an expert in the product or service you're selling. Take the time to...

January 30th, 2024 Category: Product

Beyond Cookies at NextRoll: Building the Future of Digital Advertising

Rob Myers by

Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen...

October 3rd, 2023 Category: Life At NextRoll

Navigating Change: Making Value-Based Decisions to Propel NextRoll Forward

Roli Saxena by

As human beings, change is often inevitable. Change can bring about great things—new places to live, new life milestones to reach, and new careers to pursue. However, even when changes can ultimately lead us to great places, they can also be difficult to navigate and adapt to. As someone who’s...

July 11th, 2023 Category: Thought Piece

Boosting Team Collaboration and Performance

The Benefits of Restating and Repeating in One-on-One Meetings

Alfonso Guerrero-Villa by

At NextRoll, our Owl Culture Creature represents hiring great people and helping one another grow. Alfonso Guerrero-Villa, Principal Program Manager, Revenue Programs, channeled his inner Owl in this article to help fellow managers discover how restating and repeating can enhance team...

July 5th, 2023 Category: DEI

Celebrating our DEI Leaders and ERGs

Our first ERG Rally recognized ERG leaders at NextRoll

Alyssa Dowdalls by

Impactful diversity, equity, and inclusion programming within a company is no small task. At NextRoll, we have a dedicated DEI team and eight Employee Resource Groups (ERGs) with leaders who work daily to ensure Rollers feel included and have the opportunity to learn about new cultures within our...

June 15th, 2023 Category: Product

Pixel Assistant: MarTech By Customers, For Customers

How customer feedback sparked a new tool for AdRoll and RollWorks

Alyssa Dowdalls by

Modern-day marketers know the value and need for website pixels – those bits of code placed on a website that record interactions and create anonymous profiles of users. Pixels help retarget potential customers across the web and provide information about who’s visiting a company’s...