January 30th, 2025
Category: Product
Privacy, Progress, and the Open Web: Where We’ve Been and Where We’re Going
We at NextRoll have been intensely privacy-focused for some time now, working on new ways to mathematically and technologically protect users’ data while at the same time helping advertisers spend their marketing budgets effectively and, on top of that, supporting publishers to keep the Web open....
January 7th, 2025
Category: News
NextRoll and Audigent Launch First Audience Activation Within Google's Privacy Sandbox
SAN FRANCISCO, Jan. 7, 2025 /PRNewswire/ -- NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, together with Audigent a part of Experian and a leading data activation, curation and identity platform, today announced...
December 19th, 2024
Category: Thought Piece
Is Your Sales Enablement Program Setting You Up for Success? Here’s What to Look For
Starting a new sales job can be thrilling—but let’s face it, it can also feel like drinking from a firehose. New product? New industry? New team? Whew! The training and support you receive during onboarding (and beyond!) can make all the difference between thriving and just barely surviving.At...
August 21st, 2024
Category: Thought Piece
The Formula for a Strong Sales Pipeline
Insights from NextRoll’s VP of Revenue
In the second segment of NextRoll’s Unstoppable Growth career advice series, we learn actionable tips for building a strong sales pipeline. NextRoll’s VP of Revenue, Mark Haas, shares his recipe for success that includes three elements: Organization, Prioritization, and Personalization....
July 22nd, 2024
Category: Thought Piece
Privacy Sandbox and User Choice
A Reaction to Google’s Updated Approach to Cookie Deprecation
This morning, Google published a blog post, “A new path for Privacy Sandbox on the web.” I strongly recommend giving it a read, but as a quick summary, Google is proposing to change their plans from full-on third-party cookie deprecation to offering users a choice in Chrome on how the browser...
July 8th, 2024
Category: Product
Results and Recommendations from Our Privacy Sandbox Testing
As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...
June 17th, 2024
Category: Thought Piece
Thriving Together: My Journey Through Brain Injury with NextRoll's Support
My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...
June 13th, 2024
Category: Product
How NextRoll is Using Machine Learning to Adapt to the Protected Audience API
In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...
June 6th, 2024
Category: Product
How Privacy Sandbox is Improving Account Based Marketing
Account-based marketing (ABM) is a marketing strategy in which web advertising is targeted at specific employees of specific companies. For instance, consider a retail software company that is seeking to expand into the European market. They may create an ad campaign that specifically targets...
June 4th, 2024
Category: Product
Embracing the Future: The Technology Powering NextRoll’s New Cookieless Bidder
In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the shift away from third-party cookies, companies must adapt and innovate to continue delivering effective advertising...