95% of Rollers say NextRoll is a great place to work. Learn more.

August 3rd, 2022 Category: Product

How NextRoll’s Unified Identity Helps Growing Businesses Reach Customers

NextRoll's Tech Stack Series #2

NextRoll Inc. by

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...

July 28th, 2022 Category: DEI

Empowering Women Leaders at NextRoll

How NextRoll’s Women in Leadership Program Benefits Rollers

Alyssa Dowdalls by

It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...

July 12th, 2022 Category: DEI

Supporting Rollers’ Reproductive Rights

NextRoll Inc. by

On June 24, 2022, the U.S. Supreme Court ruled on Dobbs v. Jackson, which overturned the constitutional right to abortion under Roe v. Wade. As a global company with a distributed workforce across the U.S., we knew this decision would impact Rollers everywhere. NextRoll remains committed to...

July 6th, 2022 Category: Life At NextRoll

Transforming Our Tech to Tackle New Advertising Opportunities

Alyssa Dowdalls by

Since 2007, we’ve built and expanded an innovative advertising and marketing platform to fuel the growth of our customers. A lot has changed in 15 years – and a lot will change in the future. So, in addition to building a strong foundation in AdTech and MarTech, we’re also creating a culture of...

June 30th, 2022 Category: Product

Machine Learning: The New Frontier for Marketing

NextRoll's Tech Stack Series #1

NextRoll Inc. by

There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...

June 29th, 2022 Category: News

Creating an Inclusive Workplace for LGBTQ+ Rollers

NextRoll Wins Built In’s LGBTQIA+ Advocacy Award

Alyssa Dowdalls by

When it comes to creating a truly inclusive company culture, there’s no finish line. At NextRoll, we’ve spent over eight years building our DEI programming and establishing a workplace where everyone can feel comfortable being their authentic selves.So when Built In awarded us its LGBTQIA+...

June 28th, 2022 Category: Life At NextRoll

Making Time For Career Development

How NextRoll Encourages Learning While Working

Alyssa Dowdalls by

Setting a goal to learn new skills or achieve a certification can be easier said than done – especially when you’re working eight hours a day and have family or other life commitments outside those hours. So how can you achieve those goals?At NextRoll, our Learning & Development team created...

June 21st, 2022 Category: Life At NextRoll

How the RollWorks Ops Team Supports Platform Growth

Alyssa Dowdalls by

As the RollWorks platform continues to transform and grow with customers’ needs in mind, there’s a lot of work that happens behind the scenes to keep up! Since 2018, when we first launched RollWorks to offer ambitious B2B companies an account-based platform to align their marketing and sales...

June 13th, 2022 Category: Life At NextRoll

Team Spotlight: RollWorks New Business Sales

Alyssa Dowdalls by

As the newest platform in NextRoll’s robust product offerings, the RollWorks team is quickly making itself known as a leading account-based platform for growing B2B businesses. This in part is thanks to the amazing work of the RollWorks Sales team. Shawn Cook, RollWorks’ VP of Sales, is leading...

June 7th, 2022 Category: News

What Makes NextRoll a Great Place to Work?

Alyssa Dowdalls by

When we asked Rollers “what makes NextRoll a great place to work?”, they used words like culture, balance, leadership, values, benefits, flexibility, and support. These qualities and more recently helped us achieve the official Great Place to Work title, a certification that recognizes employers...