July 8th, 2024 Category: Product

Results and Recommendations from Our Privacy Sandbox Testing

Andrew Pascoe by

As a long-standing participant in the Privacy Sandbox initiative, NextRoll believes that Google’s proposed APIs can be a privacy-preserving alternative to third-party cookies (3PCs). Recently, we concluded our eight-week test of the Privacy Sandbox in order to gauge the viability of its Protected...

June 17th, 2024 Category: Thought Piece

Thriving Together: My Journey Through Brain Injury with NextRoll's Support

Jose Hernandez by

My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to share a deeply personal journey that underscores the incredible support I've received from my team and the broader NextRoll community.I joined NextRoll in 2017, while my partner was 8 months pregnant with our first...

June 13th, 2024 Category: Product

How NextRoll is Using Machine Learning to Adapt to the Protected Audience API

Agustin Recouso by

In digital advertising, machine learning (ML) is indispensable for delivering optimal performance to advertisers and serving relevant ads to users. It enables precise audience targeting, budget optimization, and goal achievement. In today's competitive digital environment, ML-driven...

June 6th, 2024 Category: Product

How Privacy Sandbox is Improving Account Based Marketing

NextRoll Engineering Team by

Account-based marketing (ABM) is a marketing strategy in which web advertising is targeted at specific employees of specific companies. For instance, consider a retail software company that is seeking to expand into the European market. They may create an ad campaign that specifically targets...

June 4th, 2024 Category: Product

Embracing the Future: The Technology Powering NextRoll’s New Cookieless Bidder

Ahmad Masad by

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential for success. As the industry shifts towards a privacy-first approach with the imminent departure of third-party cookies, companies must adapt and innovate to continue delivering effective advertising...

May 29th, 2024 Category: Product

TEEs: What They Are and Why They’re Critical for Privacy Sandbox Testing

NextRoll Engineering Team by

A cloud-based “Trusted Execution Environment” (TEE) is a set of infrastructure maintained by one organization that securely and opaquely runs code developed by a different organization. The organization hosting the TEE can monitor the environment and invoke the code, but cannot change it, and in...

May 21st, 2024 Category: Thought Piece

Three Groups That Should Plan for a Privacy-Forward Internet Now

Justin Rau by

For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent delay of this timeline to...

May 16th, 2024 Category: Thought Piece

The Half-Baked Reality of Testing Google's Privacy Sandbox

Rob Myers by

Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...

May 13th, 2024 Category: Product

Google’s Privacy Sandbox APIs Explained: Topics API

Alex Verbny by

The Privacy Sandbox is a new set of features in Chrome that allows advertisers to reach potential customers and publishers to monetize their content while preserving user privacy. One of the new features is the Topics API which enables advertisers to target users based on their interests. This...

May 9th, 2024 Category: Product

Google’s Privacy Sandbox APIs Explained: Attribution Reporting API (ARA)

Tom Polchowski by

In the world of adtech, attribution involves giving an ad credit for driving a specific action, such as a conversion.  However, even when these events can be correlated with a high degree of certainty, questions about how to interpret these results inevitably arise. When several ads are viewed,...