May 21st, 2024 Category: Thought Piece

Three Groups That Should Plan for a Privacy-Forward Internet Now

Justin Rau by

For several years, privacy has been a key topic of discussion in the world of adtech. This increased dramatically in the past 12 months, in line with Google’s intention to deprecate third party cookies from its Chrome browser later this year. Despite Google’s recent delay of this timeline to...

May 16th, 2024 Category: Thought Piece

The Half-Baked Reality of Testing Google's Privacy Sandbox

Rob Myers by

Since the start of Google’s 1% deprecation of third-party cookies, the ad tech industry has released a slough of strongly-worded opinions on what the Privacy Sandbox solutions could hold for the future of digital advertising. For folks building the Privacy Sandbox, the future is bright; they have...

May 13th, 2024 Category: Product

Google’s Privacy Sandbox APIs Explained: Topics API

Alex Verbny by

The Privacy Sandbox is a new set of features in Chrome that allows advertisers to reach potential customers and publishers to monetize their content while preserving user privacy. One of the new features is the Topics API which enables advertisers to target users based on their interests. This...

May 9th, 2024 Category: Product

Google’s Privacy Sandbox APIs Explained: Attribution Reporting API (ARA)

Tom Polchowski by

In the world of adtech, attribution involves giving an ad credit for driving a specific action, such as a conversion.  However, even when these events can be correlated with a high degree of certainty, questions about how to interpret these results inevitably arise. When several ads are viewed,...

May 6th, 2024 Category: Product

Why Using a Single Programming Language Makes NextRoll's Cookieless Bidding System Better

Pablo López Viqueira by

Designing and building a groundbreaking system from scratch is always exciting and a little scary. As a team, engineers face many decisions that are meant to shape the challenges and opportunities that current and future contributors will handle as well. Choosing a language is one of those...

May 3rd, 2024 Category: Thought Piece

How to Get Noticed and Get Promoted

with Graham Byrne, Senior Director of Sales

Tara Ryan by

In episode one of NextRoll’s Career Advice podcast, Unstoppable Growth, Graham Byrne, Senior Director of Sales for the AdRoll product at NextRoll speaks with Tara Ryan from the NextRoll Talent Acquisition Team. Read on to hear Graham’s tips for growing your sales career.Tara Ryan, Talent...

May 1st, 2024 Category: Product

Why NextRoll Chose Rust as Its Main Programming Language for Its New Bidders

Ricardo Murillo by

At NextRoll, we believe in using the right tool for the job. We don't believe there is a single programming language or technology that fits every problem perfectly. Instead, our philosophy is centered on finding the most suitable language for each system we build. In some cases, this...

April 24th, 2024 Category: News

NextRoll’s Response to Updated Timeline for Phase Out of Third-Party Cookies on Chrome

Andrew Pascoe by

As those who closely follow the adtech industry are undoubtedly aware, Google’s Privacy Sandbox team recently published an update delaying the phase out of third party cookies on Chrome to Q1 of 2025. This decision is a result of industry-wide and regulator assessments of the current capabilities...

February 28th, 2024 Category: Thought Piece

Five ways to be Unstoppable in Sales

Meghan Blohm by

At NextRoll, our theme for 2024 is to be unstoppable. Here are five ways that you, too, can be unstoppable in hitting your sales goals this year.1. Know Your Product and Target Audience Inside and OutIt’s important to be an expert in the product or service you're selling. Take the time to...

January 30th, 2024 Category: Product

Beyond Cookies at NextRoll: Building the Future of Digital Advertising

Rob Myers by

Since the advent of programmatic advertising, the cookie has been the core ID used to target internet users, serve them ads, and track the impact of that advertising. Since Apple started removing cookies with the first iteration of its Intelligent Tracking Prevention (ITP) in 2017, we have seen...