October 3rd, 2022 Category: Life At NextRoll

Celebrating Motherhood with Julie Zhou

Highlighting Maternity Leave Benefits During National Work and Family Month

Alyssa Dowdalls by

Becoming a parent is no easy feat, and taking the time off work to bond with a new baby or child is so crucial to our Rollers and our leaders. Julie Zhou, VP of Growth on our AdRoll digital marketing team, is a longtime Roller and welcomed two babies into the world while at the company. For...

September 28th, 2022 Category: Life At NextRoll

Mental Health Benefits That Make a Daily Impact

How the Calm app supports Shawn Cook, VP of Sales

Alyssa Dowdalls by

Take a breath. Whether it’s the end of the quarter, the middle of a sales cycle, or the launch of a huge marketing campaign – we could all use a little calm in our busy lives. Easier said than done, we know. But that’s why we provide free access to the Calm app – a source of guided meditations...

September 21st, 2022 Category: Life At NextRoll

How NextRoll’s Bereavement Leave Supported Laura Fowler

Alyssa Dowdalls by

When Laura Fowler joined our team to connect new customers to our RollWorks ABM platform, she was only here for a month before her brother passed away unexpectedly. Losing a family member is never easy, and it can be incredibly stressful when you’ve just started a new job. But at NextRoll, Laura...

September 7th, 2022 Category: Life At NextRoll

Setting New Rollers Up for Success

How Our Onboarding Training Program Goes Above and Beyond

Alyssa Dowdalls by

No matter how long you’ve been in the workforce, starting a new job can be scary! Significant life changes –like a new job – can mean high stress levels, and on Day One can often feel uncomfortable because there’s so much to learn.At NextRoll, we get it. And that’s why our Learning &...

August 31st, 2022 Category: Product

How NextRoll’s Business Systems Team Streamlines User Experiences

NextRoll’s Tech Stack Series #6

NextRoll Inc. by

The division of labor between software engineering and information technology is, if not as old as time, at least as old as business computing. Engineering teams build the external, customer-facing product, whereas IT teams support the business behind the scenes. And in most technology companies,...

August 22nd, 2022 Category: Product

Using NextRoll’s Data & Analytics to Optimize Marketing Campaigns

NextRoll's Tech Stack Series #5

NextRoll Inc. by

Growing businesses always look for ways to build a larger customer base and boost sales. There are several ways to accomplish this, like encouraging word-of-mouth recommendations from current customers or offering discounts to entice new patrons. But launching a targeted marketing campaign can...

August 14th, 2022 Category: Product

How NextRoll’s Technology Engages Customers Effectively

NextRoll's Tech Stack Series #4

NextRoll Inc. by

Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...

August 11th, 2022 Category: Life At NextRoll

Hack Week Brings the Heat

Alyssa Dowdalls by

Keyboards were on fire in July as Rollers competed in our biannual Hack Week event at NextRoll! Our engineering and product teams, and any/all other Rollers interested in participating, took time away from their typical work projects to work on various fun projects. Learn more about our Hack...

August 9th, 2022 Category: Product

Preparing for the Future of Digital Marketing using CDP+

NextRoll's Tech Stack Series #3

NextRoll Inc. by

For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....

August 3rd, 2022 Category: Product

How NextRoll’s Unified Identity Helps Growing Businesses Reach Customers

NextRoll's Tech Stack Series #2

NextRoll Inc. by

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...