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August 14th, 2022 Category: Product

How NextRoll’s Technology Engages Customers Effectively

NextRoll Inc. by

Businesses and marketing teams of all sizes have the same goal of effectively reaching their audience through advertising and outreach. What defines the winners in this battle for that attention online is having the right marketing technology to deploy digital ads for the right price. There’s no...

August 11th, 2022 Category: Life At NextRoll

Hack Week Brings the Heat

Alyssa Dowdalls by

Keyboards were on fire in July as Rollers competed in our biannual Hack Week event at NextRoll! Our engineering and product teams, and any/all other Rollers interested in participating, took time away from their typical work projects to work on various fun projects. Learn more about our Hack...

August 9th, 2022 Category: Product

Preparing for the Future of Digital Marketing using CDP+

NextRoll Inc. by

For anyone working in marketing technology or online advertising, there’s been a lot of talk about third-party tracking cookies. This technology has been around for nearly 30 years and is used to help marketers track, identify, and target users to display the most appropriate ads on websites....

August 3rd, 2022 Category: Product

How NextRoll’s Unified Identity Helps Growing Businesses Reach Customers

NextRoll's Tech Stack Series #2

NextRoll Inc. by

One of the most significant challenges for growing businesses is reaching customers. The world of online advertising is a noisy one, with millions of companies all targeting users on their computers, phones, and TVs. To break through that noise and stand out meaningfully, businesses need tools to...

July 28th, 2022 Category: DEI

Empowering Women Leaders at NextRoll

How NextRoll’s Women in Leadership Program Benefits Rollers

Alyssa Dowdalls by

It’s not news that the tech industry and global workforce haven’t historically been the most inclusive for women and underrepresented groups. A lot of progress has been made, as women now make up 47% of the U.S. workforce. Yet, globally women hold just 24% of senior leadership...

July 12th, 2022 Category: DEI

Supporting Rollers’ Reproductive Rights

NextRoll Inc. by

On June 24, 2022, the U.S. Supreme Court ruled on Dobbs v. Jackson, which overturned the constitutional right to abortion under Roe v. Wade. As a global company with a distributed workforce across the U.S., we knew this decision would impact Rollers everywhere. NextRoll remains committed to...

July 6th, 2022 Category: Life At NextRoll

Transforming Our Tech to Tackle New Advertising Opportunities

Alyssa Dowdalls by

Since 2007, we’ve built and expanded an innovative advertising and marketing platform to fuel the growth of our customers. A lot has changed in 15 years – and a lot will change in the future. So, in addition to building a strong foundation in AdTech and MarTech, we’re also creating a culture of...

June 30th, 2022 Category: Product

Machine Learning: The New Frontier for Marketing

NextRoll's Tech Stack Series #1

NextRoll Inc. by

There isn't much that doesn't run without machine learning in today's marketing technology industry. Machine learning is the backbone of MarTech and has been for over a decade, giving companies the insights they need to make smart decisions and achieve success. At NextRoll, our...

June 29th, 2022 Category: News

Creating an Inclusive Workplace for LGBTQ+ Rollers

NextRoll Wins Built In’s LGBTQIA+ Advocacy Award

Alyssa Dowdalls by

When it comes to creating a truly inclusive company culture, there’s no finish line. At NextRoll, we’ve spent over eight years building our DEI programming and establishing a workplace where everyone can feel comfortable being their authentic selves.So when Built In awarded us its LGBTQIA+...

June 28th, 2022 Category: Life At NextRoll

Making Time For Career Development

How NextRoll Encourages Learning While Working

Alyssa Dowdalls by

Setting a goal to learn new skills or achieve a certification can be easier said than done – especially when you’re working eight hours a day and have family or other life commitments outside those hours. So how can you achieve those goals?At NextRoll, our Learning & Development team created...