This serves as an attestation of NextRoll’s commitment to the principles and guidelines outlined in the Interactive Advertising Bureau (IAB) Transparency and Consent Framework. We acknowledge the importance of transparency, data privacy, and responsible data practices in the digital advertising ecosystem. By adopting the IAB Transparency Framework, we affirm our dedication to promoting transparency and empowering users to make informed choices about their online advertising experiences.
Our commitment to the IAB Transparency and Consent Framework includes but is not limited to:
- Disclosure of Data Collection and Use: We will provide clear and meaningful disclosures to users regarding the collection, use, and sharing of their data, including the purpose and recipients of such data.
- Enhanced Notice and User Controls: We will ensure that users are provided with prominent and easily accessible notice about data collection and usage practices, as well as the ability to exercise meaningful choices and control over their data.
- Data Minimization and Purpose Limitation: We will collect and process user data only for specific, legitimate purposes outlined in our Privacy Notice, and we will minimize the collection and retention of data to what is necessary to fulfill those purposes.
- Data Accuracy and Accountability: We will take reasonable steps to ensure the accuracy and integrity of the data we collect, and we will implement appropriate measures to safeguard user data from unauthorized access, loss, or misuse.
- Third-Party Data Partners: We will ensure that any third-party data partners we engage with adhere to the same high standards of transparency and user privacy, as outlined in the IAB Transparency Framework.
- Compliance with Applicable Laws and Regulations: We will comply with all relevant laws, regulations, and self-regulatory codes related to data protection and advertising.
- Ongoing Education and Awareness: We will continue to educate our employees, partners, and stakeholders about the importance of data privacy, transparency, and responsible data practices in the digital advertising ecosystem.
By adopting the IAB Transparency Framework, NextRoll is committed to creating a more trustworthy and user-centric advertising environment. We understand that achieving these goals requires continuous evaluation and improvement of our practices, and we pledge to stay informed about emerging trends and developments regarding data protection and transparency. We also understand that our compliance with the IAB Transparency Framework may be subject to verification or assessment by applicable authorities or industry bodies, and are committed to cooperating with any such inquiries.Through our adherence to the IAB Transparency Framework, we aim to prioritize transparency and data protection as members of the digital advertising industry.