New Year, New Sales Goals – Featuring Kayleigh Poole


Not sure how to set your sales goals for 2022 – and even more so, stick to them? We turned to Kayleigh Poole, a Principal Strategic Account Manager for Rollworks, a division of NextRoll, for her advice on setting yourself up for success, as well as her tried and true habits to keep you focused on your goals.

2021 has been a challenging year on so many levels. As a sales leader, what's your biggest takeaway from this year?

This past year taught me the importance of communication. Now that I’m fully remote, it’s crucial for me to keep in touch with both my core and cross-functional teams. As we all continue to adapt to this new norm, sharing ideas and celebrating wins across the org not only helps me feel more connected, but it also provides a fresh perspective. 

How do you plan for meeting your sales goals in the new year?

I establish both short-term and long-term goals across my book of business. By breaking these out I can focus on the near future and stay on track with my overall objectives. This constantly reminds me of all the little steps needed to accomplish my larger goals. It also helps prevent the inevitable frustration when things don’t seem to be moving forward fast enough.

Do you have any tried and true habits that help you achieve success in sales?

Building customer trust, establishing clear metrics for success across our programs, and asking lots of questions! By focusing on these three buckets, I can create a repeatable process that I continue to fine-tune based on each unique situation. It’s really important to me to act with the customer's best interest in mind to sustain the partnership. Along with this, I’m always trying to better understand my customer’s business so I see the big picture and what we’re trying to achieve overall.

Do you have any New Year's resolutions for your career?

One of my New Year’s resolutions is to become more intentional with how I spend my time within the workday. Between joining internal and external meetings and managing my inbox, days tend to fly by as I jump between tasks. Setting aside time to review my weekly and daily priorities really helps boost my productivity and align my attention with my intentions. When I work towards structured blocks within my calendar it allows me to be more consistent with taking breaks throughout the day as well. A quick walk always helps me reset and jump into my next project with a clear mind. 

Do you have a favorite woman leader or mentor and why?

Sarah Blakely, the founder of Spanx! She is inspiring for a million reasons but I really love her perspective on redefining failure and celebrating the lessons learned in each situation – “failure for me became not trying, versus the outcome.” 

If you’re ready to join a rockstar Sales team and meet new goals in 2022, check out our open roles!