Brand Safety Guidelines

NextRoll works only with partners who thoroughly test and monitor their sellers against common brand safety criteria to minimise ad placements on websites including but not limited to promoting the following content:

• Nudity, Pornography, Adult Content
• Copyright Infringement
• Graphic Violence
• Criminal Activity
• Weapons
• Malware
• Hate Speech

NextRoll uses a third party service, Pixalate, for ad verification purposes. Pixalate measures and reports on invalid traffic, brand safety and viewability. This information is used to inform our bidding and curate global domain blacklists. End goal being to provide our customers with safe, transparent and high performance inventory. NextRoll employs the use of a blacklist in order to block flagged URL's from serving ads across all inventory. Additionally, if an advertiser wishes to block their ads from serving on a specific URL, the dedicated account manager will follow up on this request and has the ability to block individual URL's/bulk lists of URL's if requested.